1. TikTok: TikTok has become a global sensation, particularly among younger demographics. It is known for its short-form, creative videos and viral trends.
2. Instagram Reels: Instagram’s response to TikTok, Reels allows users to create and share short videos. It has gained popularity and fostered its own set of trends.
3. Memes: Memes have always been a popular form of internet humor, but they have proliferated and evolved rapidly in recent years. Memes often go viral and capture global attention.
4. Challenges: Various challenges, like the Ice Bucket Challenge or Mannequin Challenge, have gained immense popularity on social media, encouraging people to participate and share their videos.
5. Influencer marketing: Influencers have become a prominent force on social media platforms. Brands collaborate with influencers to promote their products, creating new trends in advertising.
6. AR filters and effects: Augmented Reality (AR) filters and effects on platforms like Snapchat and Instagram have gained popularity, enabling users to modify their photos and videos creatively.
7. #MeToo movement: The #MeToo movement gained significant traction on social media, highlighting the prevalence of sexual harassment and assault, and empowering survivors to share their stories globally.
8. K-pop fandoms: K-pop, particularly groups like BTS, has amassed a massive international fan base. Their fandoms are highly active on social media, creating trends and supporting their favorite artists.
9. Challenges related to awareness and social issues: Various challenges on social media raise awareness about important issues like mental health, climate change, or social justice, encouraging users to engage and amplify the message.
10. Livestreaming and virtual events: With the COVID-19 pandemic, livestreaming and virtual events have seen a surge in popularity. Concerts, conferences, and other gatherings have shifted to online platforms, creating new virtual trends.